San Bernardino Community College District

Re-brand of community college district that housed four subsidiary branches of the college

Background

A seasoned branding professional, Kit was approached by the San Bernardino Community College District to create a brand that could be used for a singular instance or in conjunction with one of the four entities that comprised the entire district. This seal, paying homage to the native tribes that lived in this area, provides a variety of use cases for any and all brand related needs.

The problem

How might we create a comprehensive brand identify that can feel specific and universal to capture each unique branch of a college?

Creative director Kit Hinrichs

Senior designer Carrie Cheung

Junior designer Chloe Cunningham

Project manager Madison Bencomo