The problem

How might we create a visual refresh of our brand that feels more in alignment with our company mission while still honoring the bones of our original brand intent?

Background

Ladder’s brand prior to this refresh reflected a brand strategy that no longer served Ladder’s mission or the demographic of customers it was attempting to reach. Our visual design team, working cross functionally with our product and content team, brainstormed and wok shopped attributes that felt more accurate to our brand and used these values as the guide to building out a brand that felt more parallel.

Project manager Casey Dubie
Senior product designer Kyle Scollin
Content designer Nicole Kozas
Visual designers Andy Tran + Chloe Cunningham
Engineers Kara Lu + Jack Hale