The problem

almost ~60% of ads traffic drops before entering the funnel, diminishing with each following question in the application. Given what we know about user motivations, how can we make this experience better and more effective for users?

Background

This landing page is the bridge users take from Ladder’s partners, or ads in this instance, to enter into the application. Given the source of this traffic, this specific landing page needed to cater to a specific user that was motivated by value props promoted in Ladder specific ads. Based on existing data most users were motivated by an affordable daily price and 3rd party validation of Ladder’s services.

Project manager Sharpay Zhang
Senior product designer Thomas Kao
Content designer Dirk Petersen
Visual designer Chloe Cunningham
Frontend Engineer Jack Hale